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Creative Product Promotion Describe the Promotional Mix Free Essays

(a) Describe the limited time blend utilized by two chose associations for a chose item/administration. Coca-Cola Founded in 1886 by drug sp...

Saturday, November 30, 2019

The Kason festival of watering the Sacred Bodhi Tr Essays

The Kason festival of watering the Sacred Bodhi Tree, symbolizing the birth, enlightenment and death of Buddha is an important Buddhist event throughout Myanmar. The full moon day of Kason is the Buddha Day, celebrated by the Buddhist faithful throughout the world. This year, the event is held on May 25th. On this day Dipankara Buddha prophesied to the hermit Sumedha that he would become Gotama Buddha, the latest one in this Baddha World, who again on suchlike days was born, attained Enlightenment (i.e., became the Buddha), and entered Parinibbana (i.e., passed away). The Buddha Day is the most significant day in the Buddhist world. It is a day four times blessed which is deeply intertwined with the milestones in the Buddhas life. The festival is also known as Vesak Day in other Buddhist countries, or the festival of pouring water on the Bodhi tree. The Bodhi tree ( Ficus Religiosa ), under which former prince Siddhattha attained Enlightenment, is held sacred. Hence the act of pouring water on it is an expression of piety and respect shown to him. Participants carry pots of water and Eugenia springs and flowers. Then comes chanting of Paritta verses, a brief explanation of the rites, and recitation of poems praising the Lord Buddha. Finally, water is poured at the foot of the Bodhi tree. Buddhist people would march in a grand procession to the Bodhi tree or to the pagodas to pour scented water. Every pagoda in Myanmar worth its salt has a sacred site complete with a Bodhi tree in its precincts. Yet festive atmosphere is not lacking: light refreshments are served accompanied by music and dance performed by amateur merry-makers. -- ( ) ( ) / / - -

Tuesday, November 26, 2019

Philosophy essay

Philosophy essay Philosophy essay Philosophy essay1)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the â€Å"Do No Harm† principle and how is it used in determining Safety versus Acceptable Risk? What is the difference between Corporate Liability and Strict Liability? What are the ways in which the â€Å"Do No Harm† principle can be used in the ethical amelioration of pollution?The â€Å"Do No Harm† principle serves as a guide for many business ethical decisions as it is one of the key principles of business ethics. The â€Å"Do No Harm† principle ensures ethical professionalism in business environment. It has been found that this principle lies in the basis of biomedical science as it was developed from Hippocrates’ ethical approach: â€Å"First, do not harm†. The â€Å"Do No Harm† principle is often interpreted as the non-maleficence principle, accord to which people should never do harm to others. Human morality is based on this principle. Today many corporations place em phasis on the role of the â€Å"Do No Harm† principle in everyday business practices, providing employees with ethical obligation to never do harm to others (e.g. the general public, business partners and staff members). The â€Å"Do No Harm† principle can be applied to business relationships, interpersonal relationships, as well as to finding the proper solutions to various environmental challenges and health-related issues (e.g. transmission of the HIV virus).     In fact, this principle is often used to determine Safety versus Acceptable Risk. The â€Å"Do No Harm† principle requires improving working conditions in order to prevent employees from any hazards that can cause serious damage to human health. Safety risk stands for various kinds of risks associated with health-related hazards. Acceptable risk can be defined as the risk that can be taken as it is, and the level of this type of risk should be lowered to the acceptable level.   De George argues that â€Å"some jobs are inherently dangerous, and with these, the general rules of determining acceptable risk come into play† (280). The â€Å"Do No Harm† principle is used to identify both safety risks and acceptable risks as it is focused on safety protection and reduction in the amount of risk. Generally speaking, the â€Å"Do No Harm† principle requires the use of the proper skills, abilities and knowledge to guarantee safety in the workplace and the general environment. Employees should be aware of a wide range of risks they encounter in the working setting or in the environment.There are certain differences between Corporate Liability and Strict Liability. Corporate Liability and Strict Liability require the application of the proper ethical and moral principles to control the appropriateness of the actions of individuals.   De George believes that â€Å"liability for actions means that one can rightly be made to pay for the adverse effects of oneâ⠂¬â„¢s actions†(104). Corporate Liability stands for the type of liability, which can be identified at the corporate level. Corporate Liability involves the obligation of employees to prevent corporate malfeasance. Besides, Corporate Liability refers to a wide range of liability risks, which should be taken into consideration by shareholders to provide effective control over the actions of individuals. However, Strict Liability is based on more strict types of obligations, including the individuals’ responsibility for some harmful action regardless of their fault. Richard De George gives a clear definition o the term â€Å"strict liability†: â€Å"the doctrine of strict liability does not assess blame, and is different from finding a company negligent, or culpable of not taking sufficient care in producing its products, or of failing   to correct defects it knows about† (278). Strict Liability places emphasis on the significance of regulation of the indi viduals’ actions, without imposing blame for these harmful actions.There are certain ways in which the â€Å"Do No Harm† principle can be used in the ethical amelioration of pollution. As the â€Å"Do No Harm† is considered to be the moral principle, it can be applied to ethical amelioration of pollution.   De George argues that this principle stands for the â€Å"general obligation binding on individuals and corporations alike†(193). It is possible to prevent pollution by means of the proper strategies based on the â€Å"Do No Harm† principle. In fact, environmental problems are caused by a wide range of factors, including technological problems and ethical concerns. Corporations are focused on the use of the appropriate resources to support the ethical amelioration of pollution through the reduction of various negative effects on the environment and the general public. The â€Å"Do No Harm† principle deals with a wide range of environmen tal concerns, including serious challenges with hazardous wastes, water pollution, air pollution, increased sound levels, and some problems with wildlife and habitat preservation. The â€Å"Do No Harm† principle highlights the necessity to use effective technologies aimed at promoting ethical amelioration of pollution.2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Please explain the different kinds of whistle blowing. Provide at least one argument for why whistle blowing is morally permissible, and not morally permissible. Please explain under what circumstances is whistle blowing is not only morally permissible, but also, morally required.The different kinds of whistle blowing can be explained by the theory of whistle blowing developed by Richard De George. It has been found that various circumstances affect the appropriateness of whistle blowing.   In other words, whistle blowing depends on the situation.   Whistle blowing is based on employees’ responsibilities to prevent h armful behaviors, actions or policies that violate laws. Actually, Richard De George’s theory of whistle blowing helps to better understand the appropriateness of whistle blowing and its effects on the whistle blower and the company. Richard De George argues that there are three kinds of whistleblowing morally prohibited whistle blowing, morally permitted whistle blowing and morally required whistle blowing. In fact, whistle blowing stands for the employee’s obligation or duty to respond to harmful actions, preventing the company from doing harm to the general public. According to De George, three kinds of whistle blowing have obvious differences that are connected with the level of the employee’s morale and the circumstances. Whistle blowing is morally permitted provided an employee is willing to reveal harmful actions caused by the company to the general public. These harmful actions can be defined as illegal actions if the established laws are violated. In mo st cases, whistle blowing is focused not only on morale, but also on human duty to prevent harm. According to De George, there several conditions, highlighting the appropriateness of morally permissible whistle blowing practices:if harmful action toward others is caused by the company’s products, policies or decisions, affecting the general public;if an employee has reported his/her concerns concerning harmful actions to his/her supervisor(s);if a whistle blower is â€Å"getting no satisfaction from their immediate supervisors† (300).Actually, whistle blowing can be viewed as morally permissible if the company’s actions, decisions, products or services do serious harm to the general public. A whistle blower’s decision is based on moral obligation to blow the whistle and to stop harmful actions.   The act of whistle blowing in this case is justifiable because an employee who blows a whistle is not supported by his/her supervisors. This fact means that th e internal processes in the company are confidential and illegal. Thus, a whistle blower makes a decision to prevent corruption in the company. Indisputably, in this case, the whistle blower’s actions may destroy the company’s image on the competitive market through adverse publicity.Whistle blowing is not morally permissible if a whistle blower does not want to damage the company’s reputation and the company’s harm is not serious.Whistle blowing is not only morally permissible, but also, morally required if a whistle blower has found some interesting facts, documentation or evidence that will help to convince the public of the negative effects of the company’s policies, products or actions. According to De George, â€Å"even with some documentation and evidence, a potential whistle blower may not be taken seriously, or may not be able to get the media or government agency to take any action† (311). This fact means is if a whistle blower has got some important confidential information, it can be used to prevent harm. As a matter of fact, two conditions should be added to defined morally permissible whistle blowing: â€Å"the employee must have good reasons to believe that by going public the necessary changes will be brought about†(De George 311).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, De George provide strong arguments that help to identify the appropriateness of whistle blowing and find difference between three kinds of whistle blowing. The key principles of business ethics should be applied to the assessment of the act of whistle blowing.3)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   How can one argue that there is a right to employment (in answering this question you must explain how one may have a) a right to work, b) a right to life, and c) a right to respect -not necessarily in that order)? How can one argue for a right to a just wage?One can argue that there is a right to employment that can be regarded a s a fundamental human right. The right to employment is not only one of the fundamental human rights, mentioned in the Universal Declaration of Human Rights, but it is also a basic social right. All citizens who have a desire to work should be given the right to employment. Governments are responsible for providing the right to employment to all citizens of the country. The opportunities to be employed should be equal. In addition, the right to employment is closely connected with other important human rights mentioned in the Universal Declaration of Human Rights, including a right to work, a right to life, and a right to respect. These human rights are interrelated as these rights are regarded as the fundamental human rights. It is known that employment is one of the major requirements of the U.S. legislation. This fact means that all citizens should be employed. This requirement refers not only to the United States, but also to other countries. It is very important to mention that employment and labor legislation provides a set of comprehensive laws, rules and regulations that refer to various employment-related issues, e.g. hiring, selection and firing procedures, payments, benefits, etc. Generally speaking, employment is part of social and economic growth of the nation, as it deals with various problems caused by poverty. According to De George, â€Å"the right to work is equivalent to the right to employment for those able, willing and desiring to work and unable to engage in productive work if not employed† (425).The right to employment and the right to work have very much in common. The right to work guarantees economic stability of the nation. Governments are interested in providing the proper opportunities for individuals who are employed, including training, coaching, mentoring, as well as safety working conditions. The right to work guarantees massive opportunities to support families. Besides, the right to work is linked to other human right s, including the right to life and the right to respect. The right to life is given to any individual because it is the most fundamental and universal human right, which should be protected by law. Legislation guarantees adequate working conditions, which do not pose threats to human life. Although employment may cause various threats to human life, legislation provides specific employment laws to guarantee safety environment. In addition, individuals have the right to respect, which is linked to the right to employment. Employees require respect for their work. The right to respect is a human right because it is focused on promoting employment opportunities.Furthermore, one can argue for a right to a just wage, which is also linked to the right of employment. The right to a just wage is also closely connected the right to work because an individual receives a just wage for the work he/she has done well. A just wage stands for the wage that allows providing support to one’s f amily. In general, the justice of a wage should be taken into consideration by employers. The inequality in wages contributes to the growth of discrimination. Governments are responsible for promotion of a just wage. The right to a just wage is crucial to business development as it provides motivation and promotes job satisfaction.

Friday, November 22, 2019

Animal Trainer

For education animal trainers often need just a high school diploma or GED equivalent. Some require a bachelor’s degree and additional skills. For example marine mammal trainers usually need a bachelor’s degree in biology, marine biology, animal science, psychology, or a related field. Skills needed for the job are moderately challenging because of the amount of hard labor work involved. They include training, feeding, grooming, bathing, exercising, and cleaning the animals as well as disinfecting and repairing the cages. For references there isn’t much needed. Having a certification is advantageous. For a certification applicants have to demonstrate their practical skills and pass two written exams. As for summer jobs, there are a few that can be helpful to shelter workers or veterinarians. Just volunteering is a good way to get your foot in the door for a good job in that field such as an animal trainer. As an entry level job u would start with on-the-job training learning the basics of taking care of the animals. Employees do prefer to hire people with experience so it’s better to start with an education and work your way up. The working conditions of an animal trainer are tough. It’s unpleasant and physically or emotionally demanding at times. Most workers have to clean cages and lift hold or restrain animals, risking being bitten or other injuries. Trainers may work outdoors in all kinds of weather, and the work setting can be noisy. For animal trainers hours are very irregular. Often weekend and holiday shifts. Some are on duty 24 hours a day. For vacation time, that isn’t blatantly specified, but based on the facts I know already unless a person is off on the holiday shifts it seems like animal trainers don’t get much of a vacation. Salaries for this job are significantly low at around a max of $31,590 a year. Average salaries are between 16k and 24k. Physical and emotional stress is big in this job. All of the hours worked caretaking for animals, lifting, cleaning; the skills needed basically, can really take a toll on someone in this job. Usually the people that work in this field are veterinarians, animal control, other animal helpers, etc. and they are usually animal lovers. I personally am not an animal lover but I like to have a dog or pet. You’re evaluated by your peer employees and the employees above you or at a higher authority such as the manager of the establishment. To me there aren’t many advantages to this job besides it works with animals and it’s an easy job to be hired at. The disadvantages are numerous. The hours worked, the time not spent with family, the amount of pain possibly involved and with all of that hard work, not very much in return with a very low salary. If I chose to apply for this job it could definitely help me in the long run if I play my cards right. The more I work as an animal trainer the more I am recognized and could possibly be advanced which includes a higher salary, more time with family, and higher salary, as well as a better future! As an animal trainer I’d also have a lot of opportunities in my career path, such as advancing up to adoption coordinators, animal control officer, emergency rescue driver, assistant shelter manager, or shelter director. In conclusion, am I suited for this career? , in my opinion no. Referring back to the disadvantages, the amount of hours away from family is a big part of that and the stress involved. That kind of work I can do but it’s not something I’d enjoy as a career. The positive side is there are a lot of job openings for an animal trainer that if all else fails it are something to fall back on. To possibly attain the goal of being an animal trainer and enjoy it is a stretch but very possible. Possibly a raise or knowing that I will have fun at times. Being able to see my family is what bothers me the most, but a job is a job. I’ll need one anyway I can get it especially in the shape the economy is in.

Wednesday, November 20, 2019

Open Innovation Theory Essay Example | Topics and Well Written Essays - 1500 words

Open Innovation Theory - Essay Example The purpose of this paper is to illustrate and analyze new practices by drawing attention to practices on capitalization of a company’s innovation knowledge and potential through participation of resources and external factors (Chesbrough, 2009). OpEx is a project that reinforces and constructs the need of opening an external innovation process to give way to innovation. From a wider perspective, it has been argued that paradigm shift takes place based on how companies commercialize and conceptualize inventions and knowledge leading to firms becoming permeable. On a business perspective, there is inconclusive evidence in defining and understanding open innovation but on this particular subject, the focus on open innovation on a business perspective is more engaging and extensive. There are a number of frameworks on open innovation which can be used to examine the implications and application of open innovation in companies as well as creating various relationships between stud ents and industry. These include crowd sourcing, absorptive capacity, innovation communities, outside-in and inside out process. The approach for identifying open innovation practices is by cases identified in the literature that offers suggestions on how firms can deploy and conceptualize open innovation. Examples of strategies implemented are; Unilever, Volvo and Procter & Gamble to name but a few (Dodgson, 2008). This report focuses more on giving an explanation to issues that surround the establishment of academia industry relationship and tools that can be used in fostering such relations for the open innovation. Factors that affect collaborations between academia and industry are presented and numerous strategies to strengthen the open innovation realization are also elaborated. The internet has become a significant driver on introducing forms of community participation to create and disseminate innovation. (Dahlander, 2008). Disclosing academia industry collaboration through open innovation on the internet has become a viable and an interesting approach to enact open innovation. Introduction This paper consists of a particular focus on the establishment and maintenance of academia industry relations as a way of creating and sharing innovations and ideas. It focuses its attention on exemplar practices to capitalize the knowledge of innovation and its potential leading to external factor’s seamless integration. Interactions rather than occurring in a physical world, it takes place through the internet and is mediated by richly mediated interfaces. The open innovation platforms through integration could enhance access to entrepreneurs, academics, consultants and researchers. Incorporation of particular mechanisms and principles can be recommended into practices of open innovation by allowing interactive and media rich collaborations between academia and industries. According to Chesbrough, â€Å"Open innovation is the use of purposive inflows and o utflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. Open innovation is a paradigm that assumes that firms can and should use external ideas, as well as internal ideas, and external and internal paths to market, as they look to advance to technology† (Chesbrough, 2012: p. vii). This means that organizations should use external technologies and ideas in their businesses while on the hand allowing other companies to use the unused ideas. Open innovation frameworks Numerous open innovation frameworks are used to design and implement open innovation. Moreover, these frameworks can also be used to examine the implications and application of open innovation in companies but also create certain types of academia-industry relations

Tuesday, November 19, 2019

Program capstone IP1 Essay Example | Topics and Well Written Essays - 500 words

Program capstone IP1 - Essay Example Planning as practice of theory of managements, used by many organizations like Microsoft Corporation, involves selecting missions and objectives and the actions to achieve them. It requires decision-making like choosing future courses of action from among alternatives. The plans range from overall purposes and objectives to the most detailed arrangements to be taken. No real plan exists until a decision a commitment of human and material resources needs to be made. In other words, before a decision is made, all that exists is study of planning, analysis, or a proposal; there is no real plan. Use of organization as the second theory of management, Microsoft Corporation management team and the whole staff usually works together to achieve some goal must have duties to take care of. Generally, these roles have to be defined and structured by someone who wants to make sure that people contribute in a specific way to efforts of group. Organizing, therefore, is that part of management that involves establishing an intentional structure of roles for people to fill in a company. Intentional in that all tasks necessary to accomplish goals are assigned and assigned to people who can perform to their best. Indeed, the purpose of an organizational structure is to help in creating an environment for human performance. However, designing an organizational structure is not an easy managerial task because many problems are encountered in making structures fitting situations, together with both defining the kind of jobs that must be done and finding the people to do them. For Leading as the third theory of management, it means influencing of employees so that they will contribute to organization and group goals is widely used in Microsoft Corporation to mention; it has to do predominantly with the interpersonal feature of management. Most important problems to managers arise from people their desires plus defiance, their behavior as groups and individuals. Hence, effective

Saturday, November 16, 2019

Tourism Industry in India Essay Example for Free

Tourism Industry in India Essay This gave India the fifth rank among countries with the fastest growing tourism industry. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about ? 9,500 crore by 2015. In the year 2011, there were nearly 6. 29 million foreign tourist arrivals in India, up by over 8% from the year 2010 when 5. 78 million foreign tourists arrived in India. Domestic tourist visits to all states and Union Territories numbered 747. 70 million. The majority of foreign tourists come from the United States (16%) and the United Kingdom (12. %). In 2011 Maharashtra, Tamil Nadu and Delhi were the most popular states for foreign tourists. Domestic tourists visited the states Uttar Pradesh, Andhra Pradesh and Tamil Nadu most frequently. Chennai, Delhi, Mumbai and Agra have been the four most visited cities of India by foreign tourists during the year 2011. Worldwide, Chennai is ranked 41 by the number of foreign tourists, while Delhi is ranked at 50, Mumbai at 57 and Agra at 65. The Travel amp; Tourism Competitiveness Report 2011 ranked the price competitiveness of Indias tourism sector 28th out of 139 countries. It mentions that India has quite good air transport (ranked 39th), particularly given the country’s stage of development, and reasonable ground transport infrastructure (ranked 43rd). Some other aspects of its tourism infrastructure remain somewhat underdeveloped however. The nation has very few hotel rooms per capita by international comparison and low ATM penetration. The Indian government has identified a shortage of 150,000 hotel rooms, with most of the undersupply in the budget sector. The Ministry of Tourism designs national policies for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/agencies, state governments, Union Territories and the representatives of the private sector. Concerted efforts are being made to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry also maintains the Incredible India campaign. Indias rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism. ABSTRACT Tourism today is the most vibrant tertiary activity and a multi-billion industry in India. Traditionally known largely for its historical and cultural dimensions, tourism today is highlighted for its immense business opportunities. With its lucrative linkages with transport, hotel industry etc. , the potential and performance of India’s tourism industry needs to be gauged in terms of its socio-economic magnitudes. This paper traces the progress made by India’s tourism industry in the planning era, and the emerging issues (like alternative tourism) under globalization. It examines the problems and challenges of the country as well as the pitfalls in tourism planning in India. The paper also makes some policy suggestions to address the constraints in promoting sustainable tourism in India. The Indian governments Incredible India tourism campaign and the information technology growth in India have been attracting millions of foreign tourists and business tourists to India. Medical tourism has also recently mushroomed in India. Tourism industry is a big foreign exchange earner in India, yet the industry still is hampered by Tourism development has always has been an integral part of the country’s five-year plans. Initially allocations were meager: Rs. 3. 36 crore in the Second Plan,Rs. 5 crore in the Third Plan ;amp; Rs. 36 crore in the Fourth Plan. It was doubled in the Fifth Plan. The National Tourism Policy in 1982 gave a momentum to this sector. Expenditure rose from about Rs. 187 crore in the Seventh Plan to Rs. 95 crore in the Ninth Plan and further to Rs. 2900 crore in the Tenth five-year Plan. The Tourism Development Corporation, Tourism Finance Corporation, Hotel Management and Catering Technology Institutes, Food Craft Institutes, Indian Institute Tourism and Travel Management, India Tourism Development Corporation, Indian Association of Tour Operators, Travel Agents Association of India and a large number of hotel management colleges, sports and adventure clubs, beach resorts etc have also contributed to the growth and development of this industry. Emphasis laid on HRD is clear. The first major effort to promote the industry was launched with the announcement of 1991 as the ‘Visit India Year’. Enormous tourist resources were commercialized. The first ever Indian Tourism Day was celebrated on January 25, 1998. The year 1999 was celebrated as ‘Explore India Millennium Year’ with a host of shows, exhibitions etc. The next decade saw the restructuring of the schemes of Integrated Development of Tourist Circuits, and Product/Infrastructure Destination Development. Additional schemes/incentives were announced for service providers. Upgrading of beaches, airports, tax incentives were also introduced. Besides creating an official website for the Tourism Ministry, now the calendar of events is planned. Even the new initiatives to encourage the NRIs and PIOs, through visit India programmes, Pravasi Bharatiya Divas celebration, Dual Citizenship to certain categories of diasporic Indians have given much fillip to tourism in India. Thanks also to the booming IT and outsourcing industry a growing number of business trips are made by foreigners to India, who will often add a weekend break or longer holiday to their trip. Foreign tourists, generally spend more in India than almost any other country worldwide. Tourist arrivals are projected to increase by over 22 per cent per year through till 2010, with a 33 per cent increase in foreign exchange earnings recorded in 2004. The Tourism Ministry has also played an important role in the development of the industry, initiating advertising campaigns such as the â€Å"Incredible India† campaign, which promoted India’s culture and tourist attractions in a fresh and emorable way. The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction and even poultry. India’s governmental bodies have also made a significant impact in tourism by requiring that each and every state of India have a corporation to administer support issues related to tourism. The tourism industry of India is based on certain core nationalistic ideals and standards which are: Swaagat or welcome, Sahyog or cooperation, Soochanaa or information, Sanrachanaa or infrastructure, Suvidha or facilitation, Safaai or cleanliness and Surakshaa or security. Commonwealth Games is the additional opportunity for the Travel Industry to gain some additional business, by offering special tour packages to the tourists. As per the reports, it is estimated that more than 3. 5 million tourists are going to reach India in 2010 to be a part of the eminent Commonwealth Games that are scheduled to be held in Delhi the capital city of India. It is the high time for the Indias Tourism Industry, as the foreign tourists will be heavily dependent upon them for the flight bookings, hotel reservations, travel itineraries and visas. The growth of India Tourism market is also equally beneficial for the several associated industries such as the aviation industry, medical tourism industry and hotel industry. However year 2008, sees a whopping rise in the arrival of eco tourists in the country. Recently a new concept Rural Tourism has been launched by the government in India, which is equally doing very well. It is believed that in the next few years India Tour Industry will gain new heights and the percentage of Indias share in the global tourism will grow 1. 5% by 2010. Industry is going to fetch maximum business from the Agra (Taj Mahal), Andhra Pradesh, Tamil Nadu, Kerala , Gujarat and Rajasthan, that are expected to receive maximum number of tourists.

Thursday, November 14, 2019

Progressivism In the Classroom :: Education Teaching Teachers Essays

Progressivism In the Classroom A good education has always been drilled into my head ever since I was a little girl. Boy did I hate that, all I wanted to do was goof off and have fun with my friends. But as the years went on I started to realize how important it was to have a good education. Not that that made me like school anymore than I did; but I was realizing the different ways I was learning and how different people taught. I remember saying one day, when I was a freshman in high school, that if I was teaching this class I would have never taught it that way. Unfortunately, my teacher overheard me and I was forced to go to the front of the room and explain to the class the way it should be taught since I knew so much about teaching. Needless to say I did an awful job of it. That is when I started thinking about becoming a teacher. I know that does not make sense because I did such an awful job and was humiliated doing it. I did not like the way that man taught and I was determined to take his job. However, the reason I am here today is not that I want to take a teacher’s job; it is because I have the desire to make a difference in the lives of many students. I hope I will be a good teacher so that I will never have to hear a student say something bad about my teaching. I think that the nature of knowledge is relative. Not all children can learn in the same environment. I believe that if a child is put in an environment in which they cannot learn they should be placed in another environment so that they can. Some students learn at a slow pace and others learn at a fast pace. Then there are the students that learn better by lectures and others that learn better by activities. If you mix these children in the same class, than there are usually some lost kids in the class? I know that in my experiences with school, I would have never made it in a normal classroom since I learned so much slower than the other kids did.

Monday, November 11, 2019

Impressionism and Earth Art

Impressionism and Earth Art When one hears the term Impressionism or Earth Art, one can already presume and expect what sort of depiction each movement would present without having any prior knowledge of them. Impressionism, which began in the sass's, often depicted scenes and the artists' impression of nature and, modest yet vivacious quarters of Paris. Now almost exactly one hundred years later, a completely new form of art takes the place of the prior paintings of those subject matters, actually inside -called Earth Art. In France, 1875, a new genre of painting began to emerge.These paintings demonstrated a fleeting outcome of colors. Impressionists aimed to capture that immediate moment of their subjects which provided a sense of spontaneity. These sudden bursts of color and light had taken the public by surprise -who had adapted to observing rather conservative, academic paintings with somber shades of colors. It was the first most dramatic change in style, expression and revolu tionized painting throughout Europe and eventually the world. For Earth artists, they all had similar objectives as well.It was now taking their imaginations to the outdoors as well as raise awareness towards the environment. This form of art is almost like three- emotional version of Impressionism landscape pieces, but with a more defined arrangement and form. Earth artists made of use of the materials the landscapes offered such as dirt and rocks. The leaders of their respective movements, Claude Monet and Robert Smithson both began completely new eras of art. Claude Monet started off as a realist and Robert Smithson started as a conceptual artist.Monet wanted to create an impression of what he saw and defied the norms of realistic, bibliographic paintings. The thickness and low consistency of his oil paints allowed him to dramatically express his impression of his subject matter. His paintings mainly consist of landscapes, water lilies in particular. Smithson also took the initia tive to start something completely new. Smithson pieces were meant to gradually perish through time and nature. It was a theme throughout all his works, whether it was his art or his writing -the theme of time.Smithson aimed and successfully displayed the delicateness of nature in such a commercial environment. In 1873, Motet's pieces entitled Impression; Sunrise initiated the spark which would soon become Impressionism. Louis Leroy, the critic, declared this painting incomplete, that it was solely a sketch of Motet's impression and this resulted in the hole movement being coined by this piece. Monet conveys vague forms through his short, natural brushstrokes of his oil paints. The constant altering of light and color are effectively represented through the shadows and contrasting of the pure colors.This piece, Spiral Jetty (1970), is already exceptional in a sense that there is no exact set way to observe it. From afar, from above, up close, each different view gives off a differen t sensation. Smithson implements the use of black basalt, limestone rocks, dirt and the earth itself to create this seemingly effortless spiral. It is a staggering Engel of 1,600 feet, smoothly extending into Salt Lake City, Utah. Both pieces use a body of water as the foreground, but different focal points. Motet's piece has a dark boat figure and bright sun which contrasts the more composed shades of green, blues and yellows.Spiral Jetty doesn't necessarily contrast greatly color-wise but in form. The elongated, linear movement of the spiral with a Jagged texture is distinct from the uniformity of the ocean. Initially looking at the two pieces, Haystacks, Morning Snow Effect and Spiral Hill, there is already a similarity in form of the central objects. The haystack and the hill ACH have a trilateral shape and upward motion. Smithson evidently creates circular motion up the hill. Often through the use of circular motion and shapes, he demonstrates his theme of time, the chronologic al cycle.Through Motet's piece, he also embraces the notion of time but more so of a moment in time. Although the brushstrokes of the oil paints are rather rough, the softness of the colors and contrasts emit the serenity of a winter morning. The appropriate choices of colors, the soft yellows, blues and grey, capture the essence of the bitter cold winter morning but also the warmth of a morning sun. The murky cast shadow of the haystack illustrates the progression and movement of the sunrise. This atmosphere in Motet's painting clearly depicted and established whereas Smithson piece is transposable.Depending on the time and day at Men, Holland, the weather can alter the impression it imprints. Wet, gloomy weather versus a warm summer day, each produce a different foreground. Rain or snow, along with the black soil and white sand that Smithson utilized for this piece, can affect the color and shade of the materials as well as the texture. Though Claude Monet and Robert Smithson idea s are a century apart, they both had significant effect on society and the history of art. Their contributions and efforts lead art history to keep moving to what it is today.

Saturday, November 9, 2019

Berger Paints Bangladesh

The company has been successfully maintaining Its position by developing the quality of the products, adding new features to the products and also by launching new products in the different segments of the paint and Its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there Is scope of improvement. For this they firstly wanted to explore their sales volume/revenue with comparison to marketing effort.They also wanted to know consumer Insight about the marketing communication run by the marketing team. The successful completion of MBA also requires an internship project to be conducted in the attachment of a company. In response to the request of IBA authority Berger management assigned me the Job to study marketing strategy and also to know consumer insight about Berger. 1. 2 Scope of the Report This is a descriptive study. The study will focus on the following things: Functions of Marketing Department of Berger Paints Banglades h Functions of Sales TeamPromotional activities of Berger Paints Bangladesh Analysis of sales growth of Berger Paints Bangladesh Consumer insight about marketing activities of Berger Paints Bangladesh 1. 3 Objective Broad Objective To analyze the marketing strategies of Berger Paints Bangladesh Ltd. Specific Objectives To obtain an overall view of Berger Paints Bangladesh Limited. To explore information about the market position To evaluate the marketing strategy of Berger Paints Bangladesh Limited To analyze sales growth of Berger Paints Bangladesh Ltd In financial terms To recommend mprovement of marketing strategy if required.This is an analytical report endeavoring to explore the marketing strategy of Berger Paints Bangladesh Ltd. The information used is mostly primary and a little part is secondary information. Primary information has been collected through semi structured interviews mostly with probing questions to explore the real and required scenario. The Judgment sampling is used because there was no scope to travel throughout Bangladesh and the work had to be done within the area of Dhaka city. As a result Judgment is used to get the best possible picture of the market.So the primary and secondary sources of information are: The primary sources are: Face to face conversations with the officers of marketing department and sales team. Relevant file study as provided by the concerned officers. Survey on the customers of Berger Paints Bangladesh Limited. Dealers of Berger Paints Bangladesh Limited The secondary sources are: Annual Reports of Berger Paints Bangladesh Ltd. Different circulars issued by the management of Berger Paints Bangladesh Ltd Berger Paints Bangladesh Ltd's website.Brochures and web sites of different paint companies. 1. 5 Literature Review Marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive a dvantage. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for success. A marketing strategy also serves as the foundation of a marketing plan.A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: â€Å"Use of a low cost product to attract consumers. Once an organization, via its low cost product, has established a relationship with consumers, the organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service. † A strategy consists of well thought out series of tactics. Without a sound marketing strategy, a marketing plan has no foundation.Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. olicies, and action sequences (tactics) into a cohesive whole. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.So to evaluate the marketing strategy a simple tool is to relate the sales volume of the organization under study. The measurement also includes the long term impact of marketing strategy on consumers in their buying habits. http://en. wikipedia. org/wiki/ Marketing_strategy) 1. 6 Report Preview Introduction to the report, objective, methodology has been given in the first chapter. The information on the paint industry and the company Berger Paints Bangladesh Limited is given in the second and third chapter. The findings and analysis part of the study is in the fourth cha pter.The conclusion is given in the fifth chapter and recommendation in the sixth chapter. 1. 7 Limitation The study faces some limitations in the process of collecting information and also in representing the scenario. These are: Due to the resource constraint the research has been done by Judgmental sampling and is limited within the Dhaka city. Though it covers the main and major dealers, still the market of semi urban and rural part may not be reflected properly. Because of organizational restriction, no name and details of the status of classified information could be revealed.However a good number of local paint manufacturing companies (40 organized and at least 50 more in the informal sector) have been operating in this small market. Quite a few of these companies are producing paints of internationally of the local paint companies is double the present local market demand. The paint market is still mostly concentrated in the urban areas naturally because the number of constr uctions and surface areas are in huge number in the urban side. Urban side contributes almost 80% of the national paint market. But companies are trying to penetrate the semi urban and rural market through the economy paints.Contribution of Urban, Semi-urban and Rural Market in 2006 is shown in the following fgure: Figure 1 : Geographical Market Size (Source: Berger Sales and Marketing Team) The paint industry can be broadly categorized into four segments: Decorative, Industrial, Marine and Automotive paints. Industrial paints are basically specially produced paints, which are used in two ways. Industrial paint is being used in some industries as the raw materials which are the regular consumer of such paints. The segment uses such paint for the protective and maintenance purpose.Marine paints are produced specially for the river and sea going vessels and the automotive paints are being used in the automobile sector. All the rest fall in the decorative category. It covers all the pa ints for the exterior and the interior surfaces of plaster, metal and wood. This is the biggest segment of the paint industry. The category wise existing market condition is given in the following table: Table 2: Category wise paint market size in 2006 (Source: Berger Sales and Marketing Team) The Table shows that decorative paint segment is enjoying almost 81% of the market.The rest is being divided among all the others. It means that still decorative is the main segment for the paint companies to operate successfully. The second significant segment is the Industrial segment. But the marine segment is having growth now a days. The following figure shows the segmentations of total paint market on the basis of the value in Bangladesh. Figure 2: Segments of Paint market (Source: Berger Sales and Marketing Team) The projected broad category wise market size for 2007 is as follows: Category Value in crore (Tk) Decorative 550 12. Industrial 55 1. 03 Marine 32 0. 71 Total 630-650 14. 04 T able 3: Projected Market Size 2007 (Source: Berger Sales and Marketing Team) The Table shows that Decorative segment is projected to enjoy the highest growth of 8. 75% from 2006. The Marine segment is also projected as a significant segment from the growth perspective. In this sector the projected growth is almost 8. 51%. The Industrial segment's projected growth is around 6. 8%. The total growth of the paint market from 2006 to 2007 8. 51%.The decorative paint market can be categorized into three segments based on the ingredients used in the production process: solvent based paints, water based paints and cement paints. The solvent based category includes gloss coatings, varnishes, primers and others and the water based paint category includes distemper, interior as well as exterior emulsions. The detail category wise contribution of the major decorative paints in 2006 is given below.

Thursday, November 7, 2019

The Basic Elements of the Communication Process

The Basic Elements of the Communication Process Whenever youve had a conversation, texted a friend, or given a business presentation, you have engaged in communication. Any time two or more people get together to exchange messages, they are engaging in this basic process. Although it seems simple, communication is actually quite complex, with a number of components. Communication Process Definition The term communication process refers to the exchange of information (a message) between two or more people. For communication to succeed, both parties must be able to exchange information and understand each other. If the flow of information is blocked for some reason or the parties cannot make themselves understood, then communication fails. The Sender The communication process begins with the sender, who is also called the communicator or source. The sender has some kind of information- a command, request, question, or idea- that he or she wants to present to others. For that message to be received, the sender must first encode the message in a form that can be understood, such as by the use of a common language or industry jargon, and then transmit it. The Receiver The person to whom a message is directed is called the receiver or the interpreter. To comprehend the information from the sender, the receiver must first be able to receive the senders information and then decode or interpret it.   The Message The message or content is the information that the sender wants to relay to the receiver. Additional subtext can be conveyed through body language and tone of voice. Put all three elements together- sender, receiver, and message- and you have the communication process at its most basic. The Medium Also called the channel, the  medium  is the means by which a message is transmitted. Text messages, for example, are transmitted through the medium of cell phones.  Ã‚   Feedback The communication process reaches its final point when the message has been successfully transmitted, received, and understood. The receiver, in turn, responds to the sender, indicating comprehension. Feedback may be direct, such as a written or verbal response, or it may take the form of an act or deed in response (indirect). Other Factors The communication process isnt always so simple or smooth, of course. These elements can affect how information is transmitted, received, and interpreted: Noise: This can be any sort of interference that affects the message being sent, received, or understood. It can be as literal as static over a phone line or radio or as esoteric as misinterpreting a local custom.Context: This is  the setting and situation in which communication takes place. Like noise, context can have an impact on the successful exchange of information. It may have a physical, social, or cultural aspect to it. In a private conversation with a trusted friend, you would share more personal information or details about your weekend or vacation, for example, than in a conversation with a work colleague or in a meeting. The Communication Process in Action Brenda wants to remind her husband, Roberto, to stop by the store after work and buy milk for dinner. She forgot to ask him in the morning, so Brenda texts a reminder to Roberto. He texts back and then shows up at home with a gallon of milk under his arm. But somethings amiss: Roberto bought chocolate milk, and Brenda wanted regular milk.   In this example, the sender is Brenda. The receiver is Roberto. The medium is a text message. The code is the English language theyre using. And the message itself is Remember the milk! In this case, the feedback is both direct and indirect. Roberto texts a photo of milk at the store (direct) and then come  home with it (indirect). However, Brenda did not see the photo of the milk because the message didnt transmit (noise), and Roberto didnt think to ask what kind of milk (context).

Monday, November 4, 2019

1)Danto's 'inferential bypass 2)susan sontag's regarding the pain of Essay

1)Danto's 'inferential bypass 2)susan sontag's regarding the pain of others - Essay Example Nonetheless, there were artists who changed art and art audiences both. One of these, according to Danto, is Bernini’s David. This changed the face of perceptual art and brought it into its own limitless sphere. Some aspects of this sculpture that were different were that this sculpture had movement, cues, and more emotional expression. Now when Danto talks of inferential bypass, this contrast to his opinion of limited art eras which he talks about in â€Å"The End of Art.† Taking Bernini’s David, he becomes an example of technology assisted art. Here art has more representational power which is not just pictorial. Danto’s notions of technology connecting art and audiences, is what he means by inferential bypass and consequently he uses Bernini’s David to highlight this. Sontag herself suffered from extreme experiences such as war and the unlimited pain it brings with it, both for the suffering and for the ones helplessly watching. Perhaps what Sontag meant was that it felt like a movie, in the sense that there is so much action and subsequently so many interpretive meanings to be derived from it. The photographs in questions show what actually happens in a war. The human aspect of it; pain, bleeding, wound and amputated bodies. This is not usually emphasized in photographs and remains an elusive aspect of many people around the world who have been lucky enough to never experience war. Photographs should be actual evidence of war and war happenings. They need to present the true yet hurtful aspect of it. Only when it captures what is true is photography actually authentic. Sontag’s though present an interesting question, do photographs tell the truth and present the entire picture? This is because when the photographs were taken different images conveyed different ideas. All photos were different in their feel, concept, idea and angles. Sontag’s points out that even in a war when photography is involved, there need to be a number of

Saturday, November 2, 2019

How Far Is Globalization an Unstoppable Force That Will Destroy Or Essay

How Far Is Globalization an Unstoppable Force That Will Destroy Or Marginalize the Nation-state - Essay Example This report stressses that the post-Second World War international economic order is characterized by the rise of intergovernmental organizations, such as the United Nations (UN), International Monetary Fund (IMF), World Bank and World Trade Organization (WTO), among others. Multilateralism and trade liberalization appeared to fight the economic depression after the war. However, these institutions have been questioned in the pessimist view of globalization. TAll the authors considered in this essay acknowledge the influence of globalization in the nation-state. Although globalization is an unstoppable force, it will not destroy the nation-state. However, the changes are significant and undeniable. The possibility of a marginalization of the nation-state, due to the forces of global institutions and markets, depends on the role of each state to manage globalization and the processes involved in it, according to the social and economic objectives of a nation-state, which keeps its sovereignty. Globalization implies risks and hazards, but it can be channelled to support national objectives. To avoid the negative influence of free trade, it is important that nation-states recover the concern on people’s interest. A continuous debate on the global economic regime is essential to reinforce the role of the state. In this globalising era, nation-states not only are able to survive, but also may strengthen their national identity with an increase of hybrid identities and cosmopolitan features.